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Methods of word-of-mouth marketing of top ten doors and windows brands

Release time: 2020-07-27 16:44:07 hits: 214

In the window market demand continues to increase, agents want to do well-known brands, good user evaluation can undoubtedly help the company to obtain a lot of sales market opportunities.

With the rapid development trend of China's economy, the door and window brand market competition in the first and second tier cities tends to be saturated, and more and more companies are promoting the channel sinking. However, compared with the first and second tier cities, the differentiation of consumer groups in the sales market of the third and fourth tier cities is more disorderly, and the common preference of the crowd is not obvious. But for many window companies, Ten brands of doors and windows Whether it can be moved down to the third or fourth tier cities, word-of-mouth communication is a "secret".

 Methods of word-of-mouth marketing of top ten doors and windows brands

User evaluation is the "secret" of well-known brand channel sinking

As far as professionals are concerned, the third and fourth tier sales markets are not the same. In fact, the poor and the rich are divided into two levels, and the popularity of the people is not obvious. Therefore, the "operation mode" is not a simple summary, and the chain sales mode of the same door and window brand in the third and fourth level sales market can not be easily copied. Therefore, the connection between stores, the selection of famous brands, the total operating area of each well-known brand, the matching of commodities, the interior space design and the decoration design scheme are suitable for the local sales market, which depends on each store, and can not be generalized.

However, compared with the first and second tier cities, most of the residents are gathered after migration, and there are more passers-by who have no blood relationship with each other. The key to get along with each other is the rights and interests and the law of social development. In the second and third tier cities, most of the residents are family related relatives and friends. The key to get along with them is the social morality of the big family. In this situation, the second and third tier customers are relative, the first and second tier customers believe in the detailed introduction of relatives and friends, so word-of-mouth communication is the "secret".

How to create a good reputation for high-end door and window dealers?

First of all, the window agent's own character and user's evaluation. The person who has good conduct and does not cheat will be loved by others. A good purchase experience will form your customer relationship. Therefore, we should ensure that, first, we should be realistic and pragmatic, that is, how well-known brands, materials and prices will be interpreted to consumers; Second, the price should be the same for the same goods, so as to prevent a consumer from selling too high and a consumer selling very low. Even if the goods can not be sold, they can not be sold in the market for a short time. Third, there is no need to discount casually, especially when old customers bring new customers. Remember to deliberately pretend to be honest and trustworthy, and you will certainly pass on the pictures.

Can the top ten brands of windows and doors be placed in the third and fourth tier cities? There is no need to doubt that when BMW Series 5 and new Mercedes Benz are running on the roads of such cities, we should firmly believe that the people in the car want to buy a well-known brand in line with it. However, many people doubt that people who have the ability to work and consume well-known brands are likely to drive to the first and second tier cities. Because there are a large number of door and window brands there, the choice is stronger.

However, what should be remembered is that the key to this kind of customer is where the theme activity is, where his house is, and if there are local commodities that they fall in love with at first sight, they can never find them all the time on the Internet, especially in the situation where the pace of life is very fast nowadays, customers actually don't have enough time and energy to look for them, if they are in the passive acceptance of products and products If the service has already satisfied itself, then the transaction volume is reached.

Therefore, according to the customer's house, parts, etc. to formulate different scheme design, so that customers can see their own home environment decoration effect picture very vividly. In summary, the change of logical thinking can develop a new road.


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